THE SOUND OF
NOSTANDARDS

Hailing from South London, Big YS is an artist who refuses to be confined by convention. Formerly known as YS TekDinner, his evolution represents more than a name change, it reflects an artist constantly redefining his sound, perspective, and creative identity. Blending alternative production with raw street narration, Big YS creates music that feels cinematic. Every track unfolds like a scene from a film, using vivid lyricism to document the realities, emotions, and experiences that have shaped his life. His genre-fluid approach allows him to move effortlessly between gritty storytelling, melodic expression, and experimental soundscapes without sacrificing authenticity. His artistry is guided by one principle: NO STANDARDS. More than a slogan, it's a philosophy permanently tattooed on his skin, a commitment to rejecting limitations, expectations, and labels. It represents the freedom to create without compromise and to let every project exist on its own terms. For Big YS, music isn't about fitting into a category. It's about building worlds, telling honest stories, and leaving listeners with something that lingers long after the final track ends.

Dan Dan is a skilled lyricist and a key member of NOSTANDARDS, known for his sharp pen, witty metaphors and slick double entendres. While he’s yet to release a solo record, his frequent collaborations with NOSTANDARDS native Big YS have given listeners a glimpse of what he brings to the table. With a vault full of unreleased material that promises to stand the test of time, Dan Dan has been steadily building anticipation around his name. He’s also taken his talents to stages across the country, delivering performances that continue to build his buzz and earn praise wherever he goes. With the groundwork already laid, Dan Dan remains one to watch from the NOSTANDARDS camp and when he finally opens the vault, the wait may well prove to have been worth it.

Coventry artist 32Burdens music blends raw emotion, authentic storytelling, and reggae hip hop with melodic influences. Driven by real life experiences, ambition, and perseverance, 32Burden creates music that connects with listeners through honest lyrics, memorable melodies, and confident delivery. Every track reflects a commitment to growth, originality, and staying true to his vision, establishing 32Burden as a rising voice with a sound that is both personal and impactful.

Psycho Sick is a South London artist and creative director, hailing from Grove Park and actively rapping since 2019. As the creative director of NOSTANDARDS, he plays an integral role in shaping the brand’s image, aesthetic and creative direction, contributing to its designs and helping define what the system represents. Alongside his work behind the scenes, Psycho Sick is an artist in his own right, known for laying down memorable verses across numerous big YS tracks. His ability to move seamlessly between music and visual direction makes him a vital part of the NOSTANDARDS identity, not simply representing the system, but helping build it from the ground up. Rooted in South London and driven by a distinctly independent approach, Psycho Sick continues to push the boundaries between artist, designer and creative director, embodying the ethos that NOSTANDARDS stands for.